First things first. When designing information graphics, focus on the ‘information’ before diving into the ‘graphics’. The success of an infographic rests on the quality of the story.
When it comes time to create the ‘visual’ in visual storytelling, it’s time to sketch. But wait! Don’t turn to your computer or tablet just yet. While many infographics are beautiful, vector-based, visual assets, you should begin with paper, pens, markers, pencils, and more paper.
Sketching is the perfect technology for creating your infographic concepts and sketches are ideal for sharing them with collaborators and clients.
Sketching Is Fast
When a designer is brainstorming alone or with others, ideas are rapidly flowing and transforming. Anything that slows down the process threatens the evolution towards a solution. Saving files, setting line weights and picking colours are all time-sucking, finicky adjustments inherent to working on a computer. Keep your laptop closed and instead grab some paper, quickly sketch your idea, grab a second sheet and sketch a change, scribble a note, overlay one sketch over another. At any time, lay out all of the sketches and survey all of the ideas. Only sketching can keep up with the speed of concept generation.
Sketches Are a Work In Progress
Collaborators and clients alike are more apt to critique a sketched infographic concept. A sketch communicates an idea in a design process and the quick, rough appearance welcomes honest feedback. A refined, “perfect” vector graphic looks complete and long past the point when big changes can be suggested.
Sketches Aren’t Fine Art
You don’t need to be a graduate of the Ontario College of Art and Design to create useful sketches that drive the design process. The best sketching is quick, minimalist and just a step above scribbling. The goal is to clearly capture your infographic ideas. Stick figures, simple shapes and some colours do the job.
Whether you are brainstorming around a whiteboard with collaborators or presenting to a marketing team at corporate headquarters, always include sketching. It’s efficient, engaging and honest. It’s every infographic designer’s most versatile tool.
KAP wishes everyone a festive holiday blend of good cheer, warmth and the unexpected. All the best in 2014!
We’ve updated the KAP Information Design Project Road Map infographic. Our clients have always valued the infographic because it clearly communicates how we work and once a project is underway, shows the next step and where we are in the process.
Jon D’Eaux wanted a logo for a new recording project of music for kids that parents will also enjoy.
The retro-inspired logo is designed to resonate with parents who want to share and experience music with their kids. A Gibson guitar silhouette used by Jon D’Eaux hangs in the middle of the logo surrounded by six circles that represent the guitar strings. Stars add excitement to engage the kids and maple leaves boast “made in Canada”.
Designed to work in both one and three colors, the logo will be used on CD packaging, online, in video and print collateral. The music is scheduled to drop in late November so add it to your holiday gift list unless you actually want to spend a long winter listening to the Wiggles.
The third ‘hard to resist and easy to digest’ KAP postcard has arrived! Pie anyone?
Case Study Brief: Women’s Crisis Services of Waterloo Region (WSCWR) supports women and children to move beyond violence and abuse by providing of safe shelter, education and outreach services. As part of the WCSWR ‘What about the kids?’ awareness campaign to educate women, their families and their friends about the effect of domestic violence on kids, KAP Design was asked by Communicate & Howe! to create visual assets to drive communication of the issue.
Design Solutions: KAP designed a focused infographic to clearly deliver the story – the facts, impacts and solution – in a graphical style consistent with the WCSWR brand color palette. The illustration style is engaging to attract readers and serious to underline the important issue.
In addition to the infographic available online and hung as a poster throughout the region, KAP created a social media visual piece (see below) and printed action cards to connect the targeted audiences with WCSWR.
The infographic content was also used in the awareness campaign video created by Skylight Productions