KAP wishes everyone a festive holiday blend of good cheer, warmth and the unexpected. All the best in 2014!
We’ve updated the KAP Information Design Project Road Map infographic. Our clients have always valued the infographic because it clearly communicates how we work and once a project is underway, shows the next step and where we are in the process.
Jon D’Eaux wanted a logo for a new recording project of music for kids that parents will also enjoy.
The retro-inspired logo is designed to resonate with parents who want to share and experience music with their kids. A Gibson guitar silhouette used by Jon D’Eaux hangs in the middle of the logo surrounded by six circles that represent the guitar strings. Stars add excitement to engage the kids and maple leaves boast “made in Canada”.
Designed to work in both one and three colors, the logo will be used on CD packaging, online, in video and print collateral. The music is scheduled to drop in late November so add it to your holiday gift list unless you actually want to spend a long winter listening to the Wiggles.
The third ‘hard to resist and easy to digest’ KAP postcard has arrived! Pie anyone?
Case Study Brief: Women’s Crisis Services of Waterloo Region (WSCWR) supports women and children to move beyond violence and abuse by providing of safe shelter, education and outreach services. As part of the WCSWR ‘What about the kids?’ awareness campaign to educate women, their families and their friends about the effect of domestic violence on kids, KAP Design was asked by Communicate & Howe! to create visual assets to drive communication of the issue.
Design Solutions: KAP designed a focused infographic to clearly deliver the story – the facts, impacts and solution – in a graphical style consistent with the WCSWR brand color palette. The illustration style is engaging to attract readers and serious to underline the important issue.
In addition to the infographic available online and hung as a poster throughout the region, KAP created a social media visual piece (see below) and printed action cards to connect the targeted audiences with WCSWR.
The infographic content was also used in the awareness campaign video created by Skylight Productions
Case Study Brief: The Guelph Family Health Team (GFHT) is establishing Health Link, a government-funded system that will enable the Guelph care community to develop coordinated care for individuals with complex needs. KAP was asked to provide visual tools to drive awareness and change as Health Link evolves towards citywide deployment.
Design Solution: KAP worked with GFHT to filter and clarify the Health Link process and the roles of all participants. With the story in place, KAP created an engaging visual explanation to drive communication of the new system to both the care community and patients.
Results: The informative visual tool quickly raises the level of understanding so that discussion and feedback can focus on system refinement, roll-out and adoption. The Health Link visual explanation is a valued asset that is driving innovation and change management.