Fundraising Icons and Infographic
Fundraising icons by Jamie Kapitain
Case Study Brief: A private school needed to inform and motivate the parent community about fundraising and the changing status of efforts throughout the year. Sending out an ‘easy to ignore’ Excel spreadsheet full of figures wasn’t going to get results.
Detail of Fundraising infographic. Dollar amounts are not actual amounts.
Design Solution: I created an infographic that focused on the main issue – are the funds raised to date above or below the projected amount and by how much? The amount of funds actually raised was shown relative to the projected funds using simple bar graphs (1 in detail above) and the exact difference was displayed prominently and colored coded (3). To avoid cluttering up the message, exact figures for each projection and amount raised were kept small and secondary. Icons (2) were created for each fundraising activity and placed on a time line to communicate when funds would be gathered. The strong visual nature of the graphic quickly communicates the key information ensuring the parents’ attention.
(It’s interesting to note how much more effective it would have been to display the entire infographic in this blog post rather than describe it in writing. Because the information in the infographic is private, I couldn’t post it. This illustrates how valuable infographics are at efficient communication.)
