The success of a thought leadership campaign rests on the effective communication of the information. This seems obvious however, there are many examples of knowledge overlooked and abandoned because of a lack of engagement and unclear storytelling.
‘Rural Vitality: Building Healthy Rural Communities Through Nonprofit Social Enterprise’ is the most recent in a series of infographics KAP Design has created for the Ontario Nonprofit Network (ONN). The infographic continues the ONN’s thought leadership campaign explaining what rural social enterprise is and how nonprofits can support it.
At the ONN Conference in October, a printable version of this infographic was available for all attendees. Visual assets like this infographic allow the ONN to reach nonprofits and drive positive change across Ontario.
Tonight, KAP is presenting ‘The Power of Visual Storytelling’ as part of the 10 Carden Action Series. We hope to see you there! Here are the details.
KAP created these fun wildlife website banners for a marketing company who wanted to stand out and capture their playful, creative approach.
Picking animals who embodied characteristics that the company identified with, the resourceful beaver represented ‘marketing engagement’, the wise owl ‘training and facilitation’…
… the crafty raccoon ‘marketing tools’ and the carrier pigeon ‘contact’.
KAP worked with the Guelph Public Library to create a visual annual report that would be both engaging and informative. In addition to communicating the standard annual report content, the focus of the infographic-packed report was to celebrate the value that the library provides the community. KAP determined which numbers were highlighted and how best to organize them. All of the library services were illustrated to inform readers and transform the annual report into a visual asset available at all library locations across the city.
We’re excited to be kicking off the 10 Carden Action Series next week. See you bright and early on Monday morning!
We had fun creating this illustration for the Labour Day long weekend but not as much fun as we had at the cottage.
The Canadian Water Network (CWN) contacted KAP Design to explain the unique space they occupy and the shared value they provide to an array of stakeholders. Multiple discovery and concept development meetings drove the design process towards a visual solution produced as both a static visual explanation (below) and the CWN ‘About Us’ webpage.