KAP Design is excited to share a new video we created for the College of Veterinarians of Ontario (CVO) as part of their multimedia campaign to create awareness about the Veterinarian-Client-Patient-Relationship, or VCPR. Watch the full video on the CVO website.
The design challenge was to increase understanding about the VCPR for both veterinarians and animal owners. Continuing the messaging approach established in the CVO’s poster campaign, also created by KAP, we wrote the script, sketched the storyboard and created the vector illustrations.
The video is an upbeat, engaging addition to the CVO’s communication resources that is successfully educating both veterinarians and clients (animal owners). While we are unsure if the video is resonating with the patients (animals), we know that it will help them by leading to “effective veterinary medicine and animal care”.
‘EnAbling Nonprofits Ontario’ is the most recent asset in the ongoing infographics series KAP Design has created with the Ontario Nonprofit Network.
To increase the accessibility of the infographic, visual accessibility best practices were employed to ensure optimal colour contrast, appropriate text sizes and that illustrated content was accompanied by descriptive copy. Additionally, a text version of the infographic is available for download for use with screen readers.
As part of the Rural Ontario Institute‘s Measuring Rural Community Vitality initiative, KAP designed the Municipal Councillor Profile report and an executive summary infographic (below). The report was rich with information graphics and the infographic functioned as an entry point to maximize access to the information.
KAP has been busy creating visual, infographic-based slides for a number of important presentations about the economy and changing workforce. Relying heavily on visual storytelling, larger quantities of text and bullet points are a last resort and original illustrations captivate and inform the audience. We love it when our clients report that they felt confident standing in front of a professional, unique presentation that helped them communicate their message better than ever before.
KAP Design wishes everyone – clients, collaborators, and friends – a warm holiday season and a successful 2016.
The success of a thought leadership campaign rests on the effective communication of the information. This seems obvious however, there are many examples of knowledge overlooked and abandoned because of a lack of engagement and unclear storytelling.
‘Rural Vitality: Building Healthy Rural Communities Through Nonprofit Social Enterprise’ is the most recent in a series of infographics KAP Design has created for the Ontario Nonprofit Network (ONN). The infographic continues the ONN’s thought leadership campaign explaining what rural social enterprise is and how nonprofits can support it.
At the ONN Conference in October, a printable version of this infographic was available for all attendees. Visual assets like this infographic allow the ONN to reach nonprofits and drive positive change across Ontario.