Last week, Canadian Geographic announced that the winner of the National Bird Project and Canada’s new National Bird is the Gray Jay. We created this infographic to introduce the nation’s new winged hero who is relatively unknown to Canadians… until now.
Click this link to view a larger version of the infographic: Get to Know Canada’s National Bird
KAP Design has created an infographic poster for Anwaatin to explain how purchasing their carbon offsets supports Anwaatin’s work in Indigenous communities fighting climate change.
The poster will be central to Anwaatin’s content marketing campaign and be given to Anwaatin customers. Purchasers of the offsets will use the poster to inform their staff and customers about how they are doing their part in the fight against climate change and supporting Indigenous stewardship.
Click this link to view and download a PDF version of the poster: We are Stewardship Warriors! poster by KAP Design
With the holiday season fast approaching, the Children’s Foundation of Guelph and Wellington contacted KAP Design to create an infographic explaining the Foundation’s Adopt-A-Family (AAF) Program. KAP worked with the Foundation to clarify the program process, identify specific participant benefits, and define the roles of each participant before designing the visual content for the infographic.
A number of visual techniques were used to make the AAF process both engaging and informative. The participants are colour-coded so readers can easily find where they fit into the process. The illustrative style used had to capture the youthful, playful energy of the children benefiting from the program while not being too “cartoony” and reducing the professionalism of the Foundation.
The infographic poster along with an accompanying brochure (also designed by KAP) will be used annually to educate and attract more donors and families to the AAF.
KAP Design is excited to share a new video we created for the College of Veterinarians of Ontario (CVO) as part of their multimedia campaign to create awareness about the Veterinarian-Client-Patient-Relationship, or VCPR. Watch the full video on the CVO website.
The design challenge was to increase understanding about the VCPR for both veterinarians and animal owners. Continuing the messaging approach established in the CVO’s poster campaign, also created by KAP, we wrote the script, sketched the storyboard and created the vector illustrations.
The video is an upbeat, engaging addition to the CVO’s communication resources that is successfully educating both veterinarians and clients (animal owners). While we are unsure if the video is resonating with the patients (animals), we know that it will help them by leading to “effective veterinary medicine and animal care”.
‘EnAbling Nonprofits Ontario’ is the most recent asset in the ongoing infographics series KAP Design has created with the Ontario Nonprofit Network.
To increase the accessibility of the infographic, visual accessibility best practices were employed to ensure optimal colour contrast, appropriate text sizes and that illustrated content was accompanied by descriptive copy. Additionally, a text version of the infographic is available for download for use with screen readers.
As part of the Rural Ontario Institute‘s Measuring Rural Community Vitality initiative, KAP designed the Municipal Councillor Profile report and an executive summary infographic (below). The report was rich with information graphics and the infographic functioned as an entry point to maximize access to the information.