Visual Explanation: Habitat For Humanity Affordable Homeownership Program
Case Study Brief: Habitat For Humanity (HFH) have found it a challenge to explain their Affordable Homeownership Program to potential participants and volunteers. Program comprehension is critical for attracting families who need a home, volunteers to help build the home and businesses to donate material and services.
Design Solution: KAP worked with the HFH marketing committee to design an information graphic that visually explains the program. From the first concept sketch (see below) to the finished graphic, we integrated the committee’s feedback to ensure that the visual explanation provides a balance between engagement and access to information.
Conclusion: HFH will use the visual explanation across multiple marketing efforts including their social media strategy, community facing presentations as well as internal communications.