A Visual Explanation As The Foundation For A Branding Program
An engaging visual explanation can be a strong foundation for a comprehensive branding program. KAP Design created a visual explanation (below) to enhance change management and present the many services and resources offered by ArtsBuild Ontario. In developing the infographic, KAP organized the ABO’s offerings into categories – managing, building, financing, learning – and created icons for each one. The categories and icons have been used as the framework for the ABO website.
To solicit community feedback at ABO events, KAP designed community engagement whiteboards. Each whiteboard presents a ‘floor’ from the main visual explanation with plenty of space for participant comments and ideas. To the right of each whiteboard title is a small image of the building from the main visual explanation with the appropriate floor highlighted to establish content.
The consistent visual branding program that evolved from the initial visual explanation has improved ABO’s messaging with their audiences and enhanced communication, both internally and externally, as their organization grows.