Awareness Campaign Visual Design: Women’s Crisis Services of Waterloo Region
Case Study Brief: Women’s Crisis Services of Waterloo Region (WSCWR) supports women and children to move beyond violence and abuse by providing of safe shelter, education and outreach services. As part of the WCSWR ‘What about the kids?’ awareness campaign to educate women, their families and their friends about the effect of domestic violence on kids, KAP Design was asked by Communicate & Howe! to create visual assets to drive communication of the issue.
Design Solutions: KAP designed a focused infographic to clearly deliver the story – the facts, impacts and solution – in a graphical style consistent with the WCSWR brand color palette. The illustration style is engaging to attract readers and serious to underline the important issue.
In addition to the infographic available online and hung as a poster throughout the region, KAP created a social media visual piece (see below) and printed action cards to connect the targeted audiences with WCSWR.
The infographic content was also used in the awareness campaign video created by Skylight Productions