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Information Designers Clarify, They Don’t Simplify

July 2, 2014
'The Story of The Seed: Creation of a Community Food Hub' infographic by KAP Design.

‘The Story of The Seed: Creation of a Community Food Hub’ infographic by KAP Design.

We are in an information age where the quantity and complexity of information impedes understanding. Enter the information designer whose role is accurately described in ‘Information Design Workbook – Graphic Approaches, Solutions, and Inspiration’ by Kim Baer as:

“…the translating [of] complex, unorganized data into valuable, meaningful information”

Notice that the information designer does not ‘simplify’. Many times, information is never going to be simplified and still tell a meaningful story. Information design clarifies, it doesn’t simplify.

KAP was commissioned to create one comprehensive visual timeline to capture the evolution of The Seed Community Food Hub (above). The information graphic highlights key partners, achievements, turning points and more. There is a lot of information and simplifying any further would have reduced the value of the infographic.

'The Story of The Seed: Creation of a Community Food Hub' infographic detail by KAP Design.

‘The Story of The Seed: Creation of a Community Food Hub’ infographic detail by KAP Design.

When the extraneous data was removed, the remaining story was clarified using a visual theme (shelves of fresh food), icons, layout, and color. The visual narrative along the timeline isn’t simple but patterns, successes, and challenges are clear. The infographic will successfully inform the future evolution of the The Seed – a change that is complex, not simple.

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