A Company Boilerplate Visualized
Continuing to work with The O’Halloran Group (O’HG) to develop their brand, KAP collaborated with the O’HG team to clarify their pitch and then visualize it. The result, an engaging and informative visual boilerplate, is included in O’HG reports, shared in social media and will be integrated into a new website.
A highlight of the collaborative process was an exercise that required the entire O’HG team to become visual thinkers. Each person was asked to draw a picture that defined who the company is, what they do and how they do it. When the images were presented, many new insights were discovered that informed the final visual solution.