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Presentation Design: Completing the Work–Share–Grow Cycle

November 20, 2014
Work–share–grow cycle by KAP Design

Work–share–grow cycle by KAP Design.

You invest months of work – meetings, researching, collaborating, innovating – to create knowledge and find solutions. Great work needs to be shared to have impact and grow partnerships, clients and funding. You are added to the speakers list at an important conference. Preparing to share your work, you cut chunks of text from a report and paste them into a slide presentation. The presentation falls flat. You don’t make an impact.

Lack-luster presentations prevent important, innovative work from reaching and resonating with audiences. When the work-share-grow circle is broken, progress and growth is limited.

Grow Guelph presentation slide by KAP Design

Grow Guelph presentation slide by KAP Design.

KAP Design worked with the University of Guelph to design an engaging presentation to tell the Grow Guelph story. First, KAP clarified the story from a Grow Guelph report and a variety of existing presentation content. Next, KAP created bold visual content – icons, illustrations – and designed an engaging 30-slide visual presentation.

Grow Guelph presentation slide

Before and after: presentation slide by KAP Design.

The presenter reported being very confident backed up by the powerful visual story. The presentation connected with the audience resulting in increased information retention in follow-up conversations. Grow Guelph’s story is understood and the program is set up for growth.

Presentation slide by KAP Design

Before and after: presentation slide by KAP Design.

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