Visual Explanation: eMERGE
KAP recently worked with eMERGE to create this information graphic or visual explanation to communicate who eMERGE is and what they do.
The project began with a discovery meeting in which the eMERGE team were asked to identify customer barriers to understanding and participating in the eMERGE programs. The messaging was then clarified in a collaborative process that leveraged feedback from different stakeholders.
Designing the visual story included creating multiple icons and illustrations that would engage customers and stakeholders and drive understanding.
The finished infographic will be used in customer-facing communication, partner conversations, internal strategy and in social media.