KAP Design is excited to share a new video we created for the College of Veterinarians of Ontario (CVO) as part of their multimedia campaign to create awareness about the Veterinarian-Client-Patient-Relationship, or VCPR. Watch the full video on the CVO website.
The design challenge was to increase understanding about the VCPR for both veterinarians and animal owners. Continuing the messaging approach established in the CVO’s poster campaign, also created by KAP, we wrote the script, sketched the storyboard and created the vector illustrations.
The video is an upbeat, engaging addition to the CVO’s communication resources that is successfully educating both veterinarians and clients (animal owners). While we are unsure if the video is resonating with the patients (animals), we know that it will help them by leading to “effective veterinary medicine and animal care”.