Infographic: Adopt-A-Family Program
With the holiday season fast approaching, the Children’s Foundation of Guelph and Wellington contacted KAP Design to create an infographic explaining the Foundation’s Adopt-A-Family (AAF) Program. KAP worked with the Foundation to clarify the program process, identify specific participant benefits, and define the roles of each participant before designing the visual content for the infographic.
A number of visual techniques were used to make the AAF process both engaging and informative. The participants are colour-coded so readers can easily find where they fit into the process. The illustrative style used had to capture the youthful, playful energy of the children benefiting from the program while not being too “cartoony” and reducing the professionalism of the Foundation.
The infographic poster along with an accompanying brochure (also designed by KAP) will be used annually to educate and attract more donors and families to the AAF.